https://www.vkgreg.com/work daily 1.0 2019-07-19 https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d32165278b7ad00012568a4/1563563620615/card.jpg Work - My solution? Empower women to be their own representation. At the time of the project’s completion, Ayanna Pressley was serving as Boston’s City Councilor at Large. She is now representing Massachusetts in Congress. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d3216c612b36d0001e6db7a/1563563728535/now-we-run-banner.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d3215c112b36d0001e6c4f8/5d3215e1b33f5c000100a7cf/1563563491050/for.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d3215c112b36d0001e6c4f8/5d3215c2582c3000015bfeb9/1563563460497/now.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d3215c112b36d0001e6c4f8/5d3215c25629ac0001e9017e/1563563460872/first.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d32179778b7ad00012582b7/1563563936211/woman-did-that.png Work - using education for inspiration A large chunk of my print collaterial was focused on educating the public about local political positions. I selected prominent Boston women in politics and showcased the work they’ve done in the community. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d32184f582c3000015c31f2/1563564115766/pins.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e887c2125d000010373c7/1563330696281/brand-map-3x.png Work - Brand Mapping To get a better sense of our studio’s model, we created a brand map that helped us clarify our brand’s promise and mission. As an exercise, we examined all of our past event posters and compared what felt most like our voice and what strayed too far from it. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e88fb17f7050001f71274/1563330818064/ Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e87f1f3c8ce0001cae2b0/1563330548548/scout-one.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e88b3c0d6650001dbe010/1563330744131/fonts.png Work Buried in our old brand book was a beautiful font we had mostly ignored: Sentinel. I proposed to reinstate it as Scout’s cooler sister to our primary typeface Brix Sans. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e88697383f20001c5582f/1563330676786/scout-persona-1x.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e8b67f288dc0001a308fc/1563331435966/IMG_9237.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8cd3f3c8ce0001cb4a20/1563331813867/_MG_7730-2.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bd32125d0000103c0ad/1563331542289/IMG_9315.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bd25c6d260001c95d2b/1563331561564/IMG_9837.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bcf5c6d260001c95d0f/1563331542497/IMG_0312.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bcf17f7050001f75c85/1563331542083/IMG_0030+%281%29.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bbfe3c823000189de86/1563331539195/DSCF8704-Edit-3.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bb97349fb0001f1e7e5/1563331521559/DSCF7581.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bb65c6d260001c95af7/1563331515437/DSCF7445.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e8bb67383f20001c5a1d4/5d2e8bb6ca73b400019b0e22/1563331538841/_MG_8454.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e798ae2f0dc0001eccaef/1563326865001/ Work - Women’s work Collage is traditionally referred to as a women’s craft, and that narrative was spread due to the strict restrictions placed on female students in the Bauhaus age. They could only take courses in weaving and other textiles, and many female students embraced photomontage and other mixed media. Using archival imagery, I borrowed this style to showcase the women themselves in context with their work. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e7c706cb6670001cda0fa/1563327639095/social.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e7ae29bebad0001ece92d/1563327300615/Group+8.png Work - A centennial can’t fix what sexism created. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e7c132745b700017647ce/1563327536956/presentationposter.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e7c4aea1fcd00019fe3e2/1563327589647/signage.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e7a8e4d2a120001930d1e/1563327123626/Desktop+HD.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e77c54f098600010148bb/1563326484362/signage.jpg Work - It’s hard to smash the glass ceiling— when you’re banned from taking the workshop. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e82306cb6670001ce21b2/5d2e82308f2287000142dfa4/1563329468790/wapoillo.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/5d2e82306cb6670001ce21b2/5d2e8230b2bd6d00011ec0b0/1563329468787/wapo-illo2.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e80b88f2287000142c247/1563329468783/Frame+%2814%29.png Work - The first public reckoning of Eric Garner's death One of my first projects at the Post was a Google AMP story that uses motion graphics and text in order to briefly summarize a timely news story mobile-first. The Post was one of Google’s first AMP partners and has since revolutionized how the publishing platform delivers the news. Thanks to its nearly instantaneous loading time, the story is able to be delivered quickly with strong visual impact. You can view the story here. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e849df288dc0001a25aae/1563329700256/emcaplogo1.png Work - Rebranding As the project progressed, it became important to update the mark to reflect the softer and refined new look. In keeping with their philosophy, I led the redesign of the logo to be strong without being distracting, allowing the more dynamic page elements to shine. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e84645b592c0001774e72/1563329642298/ Work - Illustrating warmth with illustrations With a portfolio of companies like Box, Salesforce, and Zoom, it is clear both the Emergence team and each company approach the tech industry with a certain craft. An art. We captured that culture by commissioning illustrations of each CEO they back to allow them to rise to the front. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e84377349fb0001f133c8/1563329621295/thoughts-hd.gif Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e84d5cbbc8b00014864e3/1563329761360/emcap-profile.png Work Work done in collaboration with Ali Aas, senior designer; Tito Bottitta, creative director; and Bea Huang, senior engineer at Upstatement. https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e7d8e6b0e7300010b7528/1563327888448/baufrau-thumbnail.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e831577e80d00012448a4/1563329468780/wapoillo.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e852f5808300001e94ca7/1563329873085/emcapwaves.gif Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e85a6c0d6650001db8a22/1563329959423/scoooout.png Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e8d7017f7050001f78919/1563331953957/IMG_9315.jpg Work https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/5d2e8dcdc0d6650001dc591b/1563332048360/Frame+%2815%29.png Work https://www.vkgreg.com/about daily 0.75 2021-04-19 https://static1.squarespace.com/static/5d2d1f2691ef4c00019e38fb/t/607e02be51c0693553ab1b02/1618870986997/headshot-crop-tighter.jpg about